Part of our human nature is desire. Desire to those attractive to us, desire for more material gain, our pursuits bring tears, anger, worry, stress of failure . It is necessary to find ways to reduce this desire but to keep the motivation, be engaged but not consumed, be passionate but not hedonistic.
This is where self analysis, counselling and meditation can have a profound, positive effect.
Allowing yourself to be consumed by unchecked greed or passion will only end in disaster. Therefore being content but focused are the correct virtues to try and foster in our community.