I was reminded of Malcom Gladwell’s book on viral marketing ‘the tipping point: How Little Things Can Make a Big Difference’ when I watched this video. Just for the method of creating a sticky message easily spread. I haven’t smoked for a long time, and I realise the difficulties in giving up. The road to obtaining release is probably never traversed, I still to this day want a cigarette when I’ve had a drink or when I have a moment of indecision and stress.
The strategy followed in the video is a great one it makes people question themselves, it makes people realise the questions they wont ask. It needs to be pursued, cigarette companies are a multi-billion dollar industry based upon addiction and death. When was the last time we looked at that and thought “this is wrong”.
I for one wish that the selling of tobacco was banned but that probably wouldn’t stop the trade. We need better methods to stop children from starting and strangle this industry from the roots up.