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What methods of self promotion or publicity will the community employ? There are three reasons, which immediately occur to me, to publicise oneself; reason one, is to find new members; the second is to find work and the third is to let people know what services you offer.
Secondary reasons are that such publicity can help correctly tell society who we are and what our motivations are.
As mentioned in previous entries it is necessary that we interact with the local community this word of mouth and actively approaching organisations is in itself a form of promotion. Offering cheap services to businesses and open source solutions to local administration and civil institutions, or simply providing free supplementary teacher aids to teach subjects like science, computing or debating skills, allowing the public to be members of the community dojo e.t.c. All of the above will be methods to promote the community.
Active ventures will include stalls at career days for colleges and universities showing people and the alternatives to the traditional systems. Conferences on subjects to engage the public interest writing peer reviews for the scientific community or a free science column for local newspapers.
Essentially, promotion should not be done simply for the sake of promotion or self praise, but should occur out of genuine effort to help the general public and offer advice, education and help.
[note: since I wrote this in a book over 2 years ago, I have been struggling to create a language school, learning a great deal about promotion, sales, attracting attention and all that implies. While this the core reason I haven’t been writing up my community notes I realise how naïve I was when I wrote the above. It is an incredibly difficult process to sell something new to the public. This doesn’t negate what I said, public promotion selling our services and reaching out to the public is necessary but a solid plan of how to do that is very necessary. Also any teacher help, courses and writing science columns would only be accepted once the community has managed to establish itself as a reliable organisation without an agenda.]
