- For as long as I can remember I’ve felt that something is exciting at the intersection of _______ and _______
- I sincerely believe that the world needs _______
- Never in history has there been a better time for _______
- My whole life I’ve been fascinated by what happens when you mix _______ and _______
So I did this once before, it’s an exercise from the book “Entrepreneur Revolution” by Daniel Priestley. The idea is that you can use the four questions to try and find what your theme or passion is in your life.
Last year my business was crushed under by the global pandemic of COVID, leaving me with nothing but debts and angry creditors who once were friends. In contrast, I am lucky enough to have some work. I am taking this time to find out where I want to be before starting again.
So here is the final part, trying to answer the questions above and maybe from there, I’ll move onto a plan and finally a business venture.
My whole life I’ve been fascinated by what happens when you mix a traditional domain with something unexpected
The status quo, the traditional, the institutionalized, the norm. These things are often there not because they are good, efficient, or effective but because they are familiar, tried, and tested. Some of the institutions we work with and struggle with are dinosaurs, and their traditions are now holding back entire industries. Some of these are more obvious to see, school curriculums based on old textbooks training students for work that may not even exist when they enter the market. Language teachers training language teachers about intelligence types, when even the person who coined the term later said it wasn’t accurate.
Fair to say I’m not a big fan of things that have calcified and now hold us back. This isn’t usually any particular person’s fault; it’s the nature of the beast; the larger the institution, the more calcified and rigid it becomes. Governments and the systems of administration are obvious culprits. They tend to be huge established institutions where the people in charge have spent 40 years in that institution mastering its various systems. Why would they want to change or disrupt it? Those who arrive fresh-faced with ideas tend to be ignored, and so the cycle continues.
Also, the larger the beast, the slower and more difficult it is to make any changes. To change you need key players to get on board, you need to produce documents and arguments as to why the idea will help the institution. These organizations suffer not from a lack of intelligence or willingness from participants. Usually, it’s the massive gears of bureaucracy that grind the change-makers under. That’s also why you tend to find huge changes in an industry coming from the outside. Not necessarily someone ignorant of the domain but someone who independently pushes a solution. Something that would have been impossible from within.
Take Khan Academy 1, creating a whole new MOOC approach for people to learn at home. It wasn’t that training videos like this hadn’t been suggested before YouTube had existed for ages. Teachers suggested it as a means to teach maths over traditional drilling. But the entire education system is a beast of tradition. Trying to suggest this to the government would warrant meetings and hearings, budget reviews, and of course, the training required. Technology is a key part of this disruption. Of course, tech is getting cheaper and cheaper, smarter and smarter, and it’s going to appear in some unexpected places in the upcoming years.
But it’s not just in the world of politics and institutions that I find this interesting. I love it when people take a well-known concept or industry and turn it on its head by doing something unexpected. The traditional fantasy genre tropes that were with us since Lord Of The Rings got torn up with the movie Bright on Netflix. Of course, people hated or loved it. It took what they were familiar with and upended it. In my youth, the tales of Drizzt, a noble Dark Elf who was the antithesis of his race. Essentially, and I think this is something I need to write more about, any institution or domain that has remained entrenched in its ways for more than 50 years is probably an area that should be looked at from an entrepreneurial standpoint.